gimmick

one of those gimmicks for working off aggression.

a new gimmick to encourage people to go to the cinema

He dismissed the event as just a publicity gimmick.

* No gimmicks, no power ups, no canned crashes, no horrible jingly jangly music, just pure top quality racing.

Yeah. It's the whole gimmick. Yeah, exactly.

And each one has a gimmick in order to survive.

So don't fall into the trap of speed reading gimmicks.

Yeah, you know, the whole point of the video. - That's the whole gimmick!

Over time, hardware gimmicks and accessories didn't catch on.

See, the cast is a great gimmick because everyone wants to sign their name on it.

Yes, a gimmick is something that looks good, but is not really useful.

What office life doesn't need is gimmicks.

But be careful to avoid gimmicks or misleading people.

Cook said the company doesn't depend on gimmicks.