glitzification

[US]/[UK phonetic: ˈɡlɪtsɪfɪˈkeɪʃən]/
[UK]/[US phonetic: ˈɡlɪtsɪfɪˈkeɪʃən]/

Translation

n.The process or result of making something glamorous, showy, or ostentatiously attractive; the act of adding flashy or superficial glamour to something

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