glocalization

[US]/[ɡləʊəʊ.laɪ.zˈʃən]/
[UK]/[ˌɡləʊ.əʊ.ləɪ.zˈʃən]/

Translation

n.The adaptation of global products and services to suit local cultures and preferences.; The process of combining global and local elements in a product or service.
v.To adapt a global product or service to suit local cultures and preferences.

Phrases & Collocations

glocalization strategy

doing glocalization

glocalization efforts

glocalization model

glocalization impact

experience glocalization

embracing glocalization

glocalization success

facilitating glocalization

global glocalization

Example Sentences

the company's glocalization strategy involved adapting its marketing campaigns for different regions.

successful glocalization requires a deep understanding of local consumer preferences.

mcdonald's is a prime example of a company that effectively utilizes glocalization.

glocalization allows brands to maintain a global identity while resonating with local markets.

the rise of glocalization has transformed the landscape of international business.

netflix employs glocalization by offering regionally specific content libraries.

a key challenge in glocalization is balancing standardization and localization.

glocalization is more than just translation; it's about cultural adaptation.

the impact of glocalization on global supply chains is significant.

glocalization strategies often involve collaborating with local partners.

effective glocalization requires ongoing market research and analysis.

glocalization can lead to increased brand loyalty and customer engagement.

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