mass-market

[US]/[ˈmæs ˈmɑːkɪt]/
[UK]/[ˈmæs ˈmɑːrkɪt]/
Frequency: Very High

Translation

n.The general market for goods and services that are widely distributed and sold at a relatively low price.; A market that is large and relatively undifferentiated.
adj.Designed or intended for a wide consumer base; popular.

Phrases & Collocations

mass-market appeal

mass-market product

targeting mass-market

mass-market strategy

mass-market brands

mass-marketing campaign

mass-market segment

mass-market size

mass-market potential

mass-market success

Example Sentences

the company shifted its focus from niche products to mass-market appeal.

their new smartphone was designed for the mass-market consumer.

the advertising campaign targeted a mass-market demographic.

they launched a mass-market product to increase sales volume.

the film's success was due to its mass-market appeal and broad reach.

the brand aims to expand into the mass-market segment.

they simplified the product to appeal to the mass-market.

the mass-market for this product is enormous.

the company decided to abandon its mass-market strategy.

the product's mass-market potential is significant.

they are conducting mass-market research to understand consumer preferences.

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