greenwash

[美國]/[ˈɡriːnwɒʃ]/
[英國]/[ˈɡrɪnˌwɑːʃ]/
詞頻: 非常高

中文釋義

n. 使消费者誤認為某公司比實際上更具環保性質的行為
v. 給予錯誤的環境責任印象
v.(常被動語態)對某公司的環保措施產生誤解

短語搭配

greenwash efforts

漂綠努力

greenwashing claims

漂綠宣傳

avoid greenwash

避免漂綠

greenwashed products

被漂綠的產品

stop greenwashing

停止漂綠

greenwash marketing

漂綠行銷

detect greenwash

偵測漂綠

greenwashing tactics

漂綠策略

prevent greenwash

防止漂綠

exposing greenwash

揭發漂綠

例句

the company's sustainability report appears to be a classic case of greenwash.

該公司的永續報告看起來是典型的漂綠行為。

don't be fooled by their marketing; it's often just greenwash.

不要被他們的行銷所迷惑;這通常是漂綠行為。

we need to see genuine action, not just greenwash and empty promises.

我們需要看到真正的行動,而不是僅僅是漂綠和空洞的承諾。

consumers are increasingly wary of greenwash in the beauty industry.

消費者對美容產業中的漂綠行為變得越來越警惕。

the advertising campaign was accused of blatant greenwash.

這項廣告活動被指控有明顯的漂綠行為。

investors are scrutinizing companies for potential greenwash.

投資人正在審視公司是否存在潛在的漂綠行為。

it's important to look beyond the surface and identify any greenwash.

重要的是要深入表面,識別任何漂綠行為。

the product's label was criticized for misleading greenwash tactics.

該產品的標籤因誤導性的漂綠手法而受到批評。

many brands engage in subtle forms of greenwash to attract customers.

許多品牌透過隱晦的漂綠形式來吸引顧客。

independent certification can help prevent greenwash and ensure transparency.

獨立認證有助於防止漂綠行為並確保透明度。

the report exposed several instances of greenwash within the supply chain.

這份報告揭露了供應鏈中多起漂綠行為。

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