transcreation

[美國]/[trænsˈkreɪʃən]/
[英國]/[trænsˈkreɪʃən]/

中文釋義

n. 對現有市場和廣告材料進行本地化,使其適應新的語言和文化環境,超越簡單的翻譯,重新創造出原始的意圖、風格、聲音和信息,以適應新的目標受眾;為新市場創意性地調整內容的過程,同時保持原始的品牌信息和語氣。

短語搭配

transcreation brief

Traditional Chinese_translation

transcreation process

Traditional Chinese_translation

transcreation strategy

Traditional Chinese_translation

transcreation agency

Traditional Chinese_translation

transcreation team

Traditional Chinese_translation

doing transcreation

Traditional Chinese_translation

transcreation project

Traditional Chinese_translation

transcreation services

Traditional Chinese_translation

creative transcreation

Traditional Chinese_translation

例句

the agency emphasized the importance of transcreation over simple translation.

該機構強調了轉創的重要性,高於簡單的翻譯。

successful transcreation requires a deep understanding of the target culture.

成功的轉創需要對目標文化有深刻的理解。

we aim for transcreation that resonates with the local audience.

我們旨在實現與當地受眾產生共鳴的轉創。

the marketing team focused on transcreation to adapt the campaign.

營銷團隊專注於轉創,以適應活動。

effective transcreation goes beyond literal word-for-word translation.

有效的轉創超越了字面上的逐字翻譯。

our goal is creative transcreation that captures the brand's essence.

我們的目標是創造性轉創,以捕捉品牌的精髓。

they hired a specialist in transcreation for the new product launch.

他們聘請了轉創專家,為新產品發佈。

the client requested a transcreation that felt authentic and engaging.

客戶要求一個讓人感到真實和引人入勝的轉創。

we use transcreation to localize the brand messaging effectively.

我們使用轉創來有效地本地化品牌信息。

the power of transcreation lies in adapting the core message creatively.

轉創的威力在於以富有創造力的方式適應核心信息。

a strong transcreation strategy is vital for global marketing success.

強大的轉創策略對於全球營銷成功至關重要。

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